Looking for ways to build your audience on Facebook? Here are 6 practical tips that will help you get more Facebook likes.

Optimize your Facebook page and post original, informative content

Every section of a company’s Facebook page should include some useful content. When creating content always think about how it will be helpful or of interest to the readers. Remember, your content should not necessarily be about you; instead it should offer some value to the reader. Creating useful, informative content helps you establish an authority on the topics discussed and establish a connection with readers. In addition, useful content gets shared more, which in turn will increase your popularity and help you win more likes.

You should also optimize the content using keywords. With that said, do not stuff keywords into the content because that will make it less interesting and less readable.

Be Consistent

Consistency is the key to engaging audiences on all social media platforms, and Facebook is no exception to this.

If you post only as and when you feel like it, you will find it very difficult to gain a large audience. At a minimum, you should post once a day. If you are getting a good response, try posting more, but “one post a day” is the bare minimum.

Use the Facebook Page Plugin on blogs and websites

Today, you need to use different marketing channels to attract customers. If you have a blog or website, use a Facebook plug-in so that people can ‘like’ the page without going to Facebook. The Facebook Page Plugin allows the users to like and share the Facebook page without leaving the site.

Cross promote on LinkedIn and Twitter

Add a link to your Facebook page in your LinkedIn and Twitter profiles. Tweet the link of your Facebook to your followers. Similarly, request your LinkedIn members and followers to go over to the Facebook page, check out the content there, and leave a comment when they like the content posted.

Use Facebook Ads

If you have a budget, you can consider some paid advertising strategies for your Facebook page. Facebook offers “Page Like Ad” which has a Call to Action, encouraging users to like your Facebook page. The Ad appears in the News Feed or at the right hand side of the browser when users log into their Facebook Account.

The key to getting Facebook Likes is involving yourself in the Social Media community and writing real and valuable content.