Target Risk 2: A New Psychology of Safety and Health
Target Risk 2:
A New Psychology of Safety and Health
Gerald J.S. Wilde
2001
255 pages
Paperback
PDE Publications
US$35.95
This is an expanded, updated edition of the Target Risk published in hardcover in 1994, which is now sold out.
Antilock braking systems, airbags, seatbelt laws, traffic lights, and speed regulations are all part of mammoth efforts to reduce traffic casualties. But do these measures and their counterparts in industry and public health have the effects intended? In his theory of risk homeostasis, Gerald Wilde postulates that they don't because they fail to influence people's willingness to take risk. In this book, Professor Wilde has collected his controversial theory, along with its supporting arguments and data, into one fascinating document, and included new data and evidence accumulated since the publication of the 1994 original. Target Risk 2 is a powerhouse of insights into human risk-taking behavior. It's a book that everyone interested in safety and health promotion should have on the shelf.
More information on the original edition:
- Reviews of Target Risk.
- Excerpts from the book.
- Read an article about Dr. Wilde's theory of Risk Homeostasis and its implications for traffic safety and health.
- Translations of Target Risk: Spanish, Portuguese, Russian.
