Advertising Issues - Featured articles:You've seen the ad, but does it really work? You can check it out on the Internet More »
Car manufacturers are increasingly studying car consumer habits, using survey techniques to gauge future production needs. But automotive consumers are proving to be fickle, and hard to pin down. More »
Advertising Issues - Other links:
Discusses the lack of coverage of safety issues in the ads for this remodeled SUV, in spite of its questionable safety record.
Article briefly discusses car ads that appeared in the 1920's and 1930's.
IIHS article (PDF) provides an overview and critique of the current trend that sees advertising pitches for speed and performance, but not safety. Based on research and general observation.
Article discusses recent moves by automakers to use a single ad across different markets, and describes several ads that have been targeting young people.
Detroit News article criticizes the auto industry for ads that convey a dangerously misleading message about SUVs.
Student’s proposal for creating a web site that allows consumers to change the info they see in ads.
Watchdogs in New Zealand say an advertisement for the Volkswagen Golf which refers to a rocket ship has broken road safety guidelines.
