Microsoft in the drivers seat

By: Drivers.com staff

Date: Wednesday, 29. July 2009

With cash-strapped auto manufacturers struggling, the way may be open for Microsoft to play a much larger role in the development of auto telematics features such as voice-activated hands-free phone, entertainment systems, navigation systems and other consumer electronics features.

The key to Microsoft�s opportunity is the difficulty the auto industry is having funding research and development to support technological development in computer-related driver assistance technologies.

Microsoft has had its eye on this opportunity for years and the current economic situation for automakers could be a boost for the software giant to expand its current role in the industry.

Microsoft already supplies technology for Ford's Sync voice-activated infotainment technology and has been involved with Chrysler (Blue and Me) and Hyundai for several years now.